App store optimization

Short rooms that train one skill at a time: read a quick lesson, then answer questions to earn CTF points. Log in or join free to play.

• Easy20 min · 6 questions App Title and Subtitle Keywords Use the most visible, indexed text on a store listing without breaking the rules. Members only
• Medium30 min · 7 questions Keyword Field and Descriptions Fill Apple's hidden keyword field efficiently and write descriptions that rank on Play. Members only
• Medium25 min · 6 questions Screenshots and Preview Videos Turn store visitors into installs with screenshots, videos and graphics that meet each store's specs. Members only
• Medium25 min · 6 questions Ratings and Reviews for Apps Ask for ratings at the right moment with the official APIs, and reply to reviews well. Members only
• Hard40 min · 7 questions Deep Links and Custom Product Pages Connect web search to your app with verified links, and match listings to search intent. Members only

Full scenarios: you get a brief and your own practice website, optimise whole pages and watch them rank in a practice search results page. A lab passes only when your fix is really in place. Log in or join free to start one.

• Beginner20 min · 11 coins A Google Play listing that was rejected A budgeting app's Play listing breaks the metadata rules with ranking claims, promotions and repeated keywords. Rewrite it to pass review and still say what the app does. Members only
• Intermediate20 min · 12 coins A keyword field full of waste An iOS app's 100-character keyword field repeats its own name, uses spaces, plurals, a category name and a competitor's brand. Make every character count. Members only
• Intermediate15 min · 11 coins An App Store name that is too long A fitness app's name runs past Apple's limit and its subtitle repeats the name. Use both fields to cover more searches without breaking the keyword field. Members only
• Advanced45 min · 30 coins Capstone: relaunch an expense tracker on the App Store Rewrite an App Store listing that breaks the rules and wastes its search fields: the app name, subtitle, keyword field and description. Members only