International SEO

Short rooms that train one skill at a time: read a quick lesson, then answer questions to earn CTF points. Log in or join free to play.

• Easy20 min · 6 questions International URL Structures ccTLD, subdomain or subfolder: choose where each country and language lives. Members only
• Medium30 min · 7 questions Hreflang Fundamentals Tell search engines which language and region each version of a page serves. Members only
• Medium25 min · 6 questions Locale-Adaptive Pages and IP Redirects Why forcing visitors by IP or browser language can hide your other versions from Google. Members only
• Medium25 min · 6 questions Translated and Localised Content Quality Machine translation, localisation and the spam line you must not cross. Members only
• Hard40 min · 7 questions Hreflang Return Tags and x-default Bidirectional links, fallbacks and the three ways to deliver hreflang. Members only

Full scenarios: you get a brief and your own practice website, optimise whole pages and watch them rank in a practice search results page. A lab passes only when your fix is really in place. Log in or join free to start one.

• Intermediate25 min · 14 coins German buyers keep landing on the English site A towel exporter has English, German and French pages, but the hreflang links are half done, relative and partly wrong. Build complete, reciprocal sets. Members only
• Advanced20 min · 15 coins The Spanish pages that never get indexed A software company's Spanish pages tell search engines the English pages are the real ones. Let each language stand on its own. Members only
• Intermediate25 min · 14 coins Regional pages crawlers can never reach A software company sends visitors to its US page whatever their country, and its regional English pages look identical to search engines. Let every version be reached and told apart. Members only
• Advanced50 min · 36 coins Capstone: launch English, Urdu and Arabic versions Make a software site's English, Urdu and Arabic pages work as one set: language codes, reciprocal hreflang, x-default, canonicals, lang attributes and a page that was never translated. Members only