Local SEO

Short rooms that train one skill at a time: read a quick lesson, then answer questions to earn CTF points. Log in or join free to play.

• Easy25 min · 9 questions Local SEO Fundamentals Google Business Profile, NAP consistency, reviews and the local pack. Members only
• Easy25 min · 9 questions Google Business Profile Setup Fill in name, categories, address and hours the way Google's guidelines require. Members only
• Easy25 min · 6 questions NAP Consistency and Citations Audit business listings across the web and fix the conflicts that confuse search engines. Members only
• Medium30 min · 7 questions LocalBusiness Schema Markup Write JSON-LD that describes a location, its hours and its coordinates correctly. Members only
• Medium30 min · 6 questions Location and Service Area Pages Build local landing pages that help customers without crossing into doorway spam. Members only
• Hard35 min · 7 questions Review Management and Policies Ask for reviews, reply to them and mark them up without breaking Google's rules. Members only

Full scenarios: you get a brief and your own practice website, optimise whole pages and watch them rank in a practice search results page. A lab passes only when your fix is really in place. Log in or join free to start one.

• Beginner15 min · 10 coins A business profile edited to rank higher A car workshop stuffed its business profile with keywords and a call-centre number. Bring it back in line before it gets suspended. Members only
• Intermediate20 min · 12 coins Patients keep going to the old clinic A dental clinic moved, but the website still mixes the old and new address and phone. Make every page and the markup tell one story. Members only
• Intermediate30 min · 15 coins A home-based plumber with a public home address A plumber who visits customers shows his home address everywhere and has copy-paste town pages with invented offices. Turn it into an honest service-area business. Members only
• Advanced35 min · 18 coins Three branches, one page, and a branch that closed A restaurant chain sends every branch profile to the home page and still shows a closed branch as open. Give each open branch a real page. Members only
• Advanced45 min · 32 coins Capstone: local SEO for a car workshop Clean up a stuffed Business Profile name and the wrong category, make name, address and phone match everywhere, and add LocalBusiness markup that matches the page. Members only