AI search (AEO and GEO)
Answer-first content, entities, authorship and AI crawler access.
SEO CTF rooms (6) Virtual Lab scenarios (5) Free resources (7) Courses
SEO CTF rooms
See all in SEO CTFShort rooms that train one skill at a time: read a quick lesson, then answer questions to earn CTF points. Log in or join free to play.
- Medium AI Search & GEO Basics How AI answers find, use and cite web content, and what you can control. Members only
- Easy AI Crawlers in Robots.txt Decide which AI crawlers may train on, index or fetch your pages. Members only
- Medium Snippet Controls for AI Features Use max-snippet, data-nosnippet and noindex to control what AI features quote. Members only
- Easy Answer-First Content Structure Structure pages so each passage answers one question clearly and stands on its own. Members only
- Medium Entity Clarity and Brand Mentions Help search engines and AI systems recognise your brand as one clear entity. Members only
- Hard Tracking AI Citations and Referrals Measure visits and citations from AI assistants and AI search features. Members only
Virtual Lab scenarios
Open Virtual LabFull scenarios: you get a brief and your own practice website, optimise whole pages and watch them rank in a practice search results page. A lab passes only when your fix is really in place. Log in or join free to start one.
- Intermediate Cited by AI search, not used for training A food blog's robots.txt was copied from a social media post. Rewrite it so search and answer engines can cite the site while training crawlers stay out. Members only
- Intermediate The answer is buried in paragraph six An AC service company's cost guide ranks but is rarely quoted, because readers have to dig for the price. Restructure it so each customer question is answered first. Members only
- Intermediate AI answers mix the firm up with another company A payroll firm uses several names, has no organisation markup and an unlinked about page. Make it clear who the business is and who writes its guides. Members only
- Intermediate The AI SEO package that did nothing An interiors studio paid for a "GEO package" full of hidden text, invisible FAQ markup, Markdown copies and fake press logos. Clean it up honestly. Members only
- Advanced Capstone: make a repair guide quotable in AI answers Open the site to AI search crawlers while keeping training crawlers out, remove a snippet block, restructure a guide into question headings with direct answers and show who wrote it. Members only
Free resources
- Optimizing for generative AI features on Google Search Google's 2026 guide: what helps, and which AI tactics (llms.txt, chunking) are unnecessary.Free
- AI features and your website How AI Overviews and AI Mode use your pages and which controls apply.Free
- Google crawlers and Google-Extended Google's crawler list, including the Google-Extended training control.Free
- OpenAI crawlers GPTBot, OAI-SearchBot and ChatGPT-User explained.Free
- Anthropic crawler policy ClaudeBot, Claude-SearchBot and Claude-User explained.Free
- Perplexity crawlers PerplexityBot and Perplexity-User explained.Free
- llms.txt proposal The proposal itself, for reference; Google says Search does not use it.Free