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The practical SEO university

Learn SEO by doing it on real sites.

Courses, practice labs and automatic checks for technical SEO, local SEO and AI search. Every lesson ends with a fix you make on your own lab website, and the server checks that it really works.

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Learn. Rank. Dominate.

university of seo

Where your skills have to work

Every place people search. One university that teaches you to rank there.

Search engines, Google Maps, AI answers and app stores each have their own rules. Each one has its own labs here. Every number below is a live count from the platform.

Search enginesCrawling, indexing, on-page, content and structured data48 labs Google MapsBusiness profile, name, address and phone, local markup5 labs AI answersChatGPT, Gemini, Perplexity, AI Overviews5 labs App storesGoogle Play, App Store4 labs
Mubashar Ali, Founder, University of SEO
Mubashar AliFounder, University of SEO
71Practice labsEach one checked by the server, not by you 14SEO topicsFrom crawling to AI search 3CoursesShort lessons, one skill at a time 60Free resourcesChecked guides and tools

How it works

Every lesson ends with a fix that gets checked.

You do not get points for watching. You get them when the fix works on your lab website, and the same work always gets the same grade.

  1. 01LearnA short lesson on one skill.
  2. 02PractiseFix the problem on your own lab website.
  3. 03Get checkedThe server crawls your fix and grades it.
  4. 04Prove itCoins, badges and a certificate anyone can verify.

Start with a practical SEO course

All courses
Technical SEO, beginner Technical SEO Foundations 3 lessons Free AI for SEO, beginner Muse AI for SEO: Niche Research, Rank and Rent and Practical Workflows 2 lessons Free Technical SEO, intermediate Core Web Vitals and Site Speed 5 lessons $39

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