Ecommerce SEO

Short rooms that train one skill at a time: read a quick lesson, then answer questions to earn CTF points. Log in or join free to play.

• Easy25 min · 7 questions Category Pages and Pagination Turn product listings into landing pages and keep every product reachable. Members only
• Easy20 min · 7 questions Out-of-Stock and Discontinued Products Keep the page, redirect it or let it go: the right answer for every stock situation. Members only
• Medium30 min · 7 questions Product Variants and Canonicals Sizes, colours and materials: give each variant a URL and the right canonical. Members only
• Medium35 min · 9 questions Faceted Navigation and URL Parameters Filters help shoppers but can create millions of crawlable URLs. Members only
• Hard40 min · 7 questions Merchant Center and Product Data Feeds and Product markup: how your catalogue reaches Shopping and rich results. Members only

Full scenarios: you get a brief and your own practice website, optimise whole pages and watch them rank in a practice search results page. A lab passes only when your fix is really in place. Log in or join free to start one.

• Advanced35 min · 18 coins Filter links that swallowed the crawl budget A shoe shop's filters create endless URL combinations. Keep crawlers on the pages that matter and give the one filter people search for a proper page. Members only
• Intermediate25 min · 14 coins Every missing product sent to the home page An appliance shop redirects every unavailable product to the home page. Handle a temporary stock-out, a replaced model and a dropped product the right way. Members only
• Intermediate20 min · 13 coins One product, three URLs, and a price that disagrees Each colour of a product has its own URL with the same content, and the product markup shows the wrong price. Consolidate the variants and make the markup match the page. Members only
• Intermediate25 min · 13 coins Books that only exist on page three A bookshop's category pages point search engines back to page one and hide the next pages behind script buttons. Make every page of the category crawlable and indexable. Members only
• Advanced55 min · 38 coins Capstone: fix a shoe category and its products before the sale Faceted filter URLs, pagination, a discontinued product, an out-of-stock product and product markup that disagrees with the page, all in one category. Members only