Content and topical authority

Short rooms that train one skill at a time: read a quick lesson, then answer questions to earn CTF points. Log in or join free to play.

• Easy25 min · 6 questions Search Intent: Matching the Page to the Query Work out what the searcher wants before you decide what page to build. Members only
• Easy30 min · 7 questions Keyword Research Fundamentals Find the words your customers really use and turn them into a page plan. Members only
• Medium35 min · 8 questions Writing an SEO Article That Helps Readers Plan, structure and write a blog article that answers the search and earns trust. Members only
• Medium30 min · 6 questions Ecommerce Product and Category Copy Write product and category text that is unique, useful and helps people buy. Members only
• Medium30 min · 6 questions E-E-A-T and Helpful Content Show real experience and expertise, and earn the trust Google looks for. Members only
• Medium30 min · 6 questions Content Refresh, Consolidation and Pruning Update what is worth keeping, merge what overlaps and remove what helps nobody. Members only

Full scenarios: you get a brief and your own practice website, optimise whole pages and watch them rank in a practice search results page. A lab passes only when your fix is really in place. Log in or join free to start one.

• Intermediate40 min · 15 coins A guide with no road map A gardening blog has a main guide and a series of articles that never link to each other, and one planned article is missing. Turn them into a connected topic cluster. Members only
• Intermediate35 min · 15 coins Health advice written by "admin" A skin clinic publishes medical advice with no visible author and no way to contact the clinic. Make it clear who wrote it and why readers can trust it. Members only
• Advanced45 min · 20 coins Seven cities, two offices An AC repair company has near-identical pages for every town it can reach, but offices in only two cities. Keep the real local pages and consolidate the rest. Members only
• Intermediate30 min · 15 coins The cost page that never mentions cost A renovation company's pricing page talks about everything except prices. Rewrite it so it matches what searchers want. Members only
• Intermediate35 min · 15 coins Three thin recipes for one dish A food blog has three short posts for the same recipe plus a print copy, all competing with each other. Merge them into one complete recipe page. Members only
• Advanced60 min · 40 coins Capstone: turn a thin coffee blog into a topic cluster Build a pillar page, link the cluster both ways, merge two posts that compete for one query, update stale content and show who wrote it. Members only